Understand the full Meta Ads funnel – Learn how to structure campaigns across the three key stages: top of funnel (TOF) to reach new audiences, middle of funnel (MOF) to build trust, and bottom of funnel (BOF) to convert warm leads into paying clients.

Identify the right audience for each stage of the funnel – Use TOF content to spark initial interest, MOF value to deepen connection, and BOF offers to drive confident buying decisions.

Build warm audiences from scratch – Learn how to turn strangers into warm leads using video views, post engagement, profile activity, and landing page visits.

Launch test campaigns using existing content – Discover how to run low-cost campaigns using Reels, carousels, and value-driven content you’ve already created.

Design Meta Ads for every stage of the buying journey – Know what to say and when, with the right content and messaging for each funnel stage.

Choose and test the right ad objectives – Understand the difference between objectives like video views, traffic, engagement, and conversions – and when to use each one for best results.

Use remarketing / retargeting to close more sales – Learn how to follow up with warm leads using strategic middle- and bottom-of-funnel ads.

Create low-friction opt-ins – Understand what makes a good opt-in (and what turns people off), and learn how to design high-converting lead magnets and simple sales flows.

Track and measure conversions – Get clear on the role of the thank you page, how Meta tracks success, and what data really matters when you’re optimising performance.

Build a resilient sales system-— Combine your funnel, content, and ads to create a marketing engine that works even when you’re not – freeing up time to serve clients or build what’s next.