I first started in business when I was 23. I left a Head Office corporate job in finance to launch my first company – a multiple six figure graduate recruitment company, which I sold and exited a few years later. Around the same time, I built a half a million-pound digital marketing agency, which I eventually shut down in order to pursue my true passion: purposeful businesses and entrepreneurship. DARETOGROW, my online education company, hit multiple six figures before I pivoted to step out under my own name and brand as a speaker, writer, coach and consultant.
In my early business years I learnt three key things: (1) If you don’t have a proper plan for your money, you will spend it and likely overspend it. (2) Of course you can help everyone, it’s just not smart marketing to attempt it! Businesses who attempt this look impressive, but don’t make money. (3) Your blueprint as an entrepreneur will play out in your sales, positioning, profit and success. In fact, your life and business results will show your blueprint, if you can find the courage to look.
To scale your business, therefore, you must change the way you see yourself, learn new skills in sales and marketing implement a proper strategy for online marketing, profitable sales and operational growth.