Latest Insights

"We don't want your sales page promise, we want to follow a true 'person of substance.'" Is it fair to say the illusion of social media is over in the sense that we don't want another well-hooked promise...

You know, the memory of who you 'are' is so much more powerful than the identity of the person you're trying to become simply because it has more evidence and has been 'true' for longer. This is why it's hard to change. You're not really changing,...

How I went from ZERO to £100k in online sales - the truth. [This episode is for anyone banging their head against the wall on online sales] Look, I know you’re trying and I know you think it should be working right now. You took the leap...

All work begins with the chaos of the messy start and must be taken through to the commercial polish in order to be seen "Lisa is a starter, not a finisher". Those words from my Insights profile have haunted me for sixteen years. It could have been...