6 key outcomes:

Make decisions and get clarity – in your vision, strategy, offer, message and Straight Line Through

You’ll explore the options you’ve been playing with, make key decisions in your business (e.g. on targets, audience, messaging), tap into your unique edge to help you show up in alignment (and with a little bit of magic!), and build a set of behaviours to bank on to get this done. We can’t go anywhere without knowing what you want, how you want to do it, and what you’ll need to tackle on that journey. Let’s start there.

Finish, upgrade and enhance your core offer – make it unmissable

Learn how to build a truly compelling offer your customers actually want to buy. Most people don’t really know what their customers crave, or how to position their offer to speak to those desires. The truth is: When you know how to build an incredible offer, you’ll find you don’t have to sell it at all, and you have to market it a lot less. Why? Because people want to buy it. They will ask you if they can buy it. For the right person, this SLT offer is gold dust and a very easy YES.

How to market for sales

Marketing is a proper SKILL that takes many people years to master without guidance. I’m talking about the message, the positioning, the price and the customer, but I’m also talking about Thought Leadership, showing up consistently, feeling motivated to promote your offers. In this part of the programme, we will finalise your central business message, identify your secondary content messages, find the killer HOOK for your offers (like ‘Straight Line Through’, DARETOGROW, ‘First Sh!t Version’) and plan your marketing funnel (with sales pages and lead magnets). You’ll also create a brand-building and sales-pipeline marketing strategy you’ll be excited to follow.

How to sell

Selling is a proper SKILL. How to build rapport, how to make the ask, how to overcome objections…honestly? I don’t sell like that. I go on the basis of value, and ensuring the product is the right match for the client. That being said, there is a specific process you want to guide clients through to help them make the right decision. My close rate is close to 100%. If someone gets on a call with me, they will likely buy, IF it’s a good fit and the right time. I am going to teach this process to you, and give you a script to guide you. And remember, this will be so much easier because you’ll now have an offer people want, and marketing that works. It all gets easier from here.

Stand out with Thought Leadership

We follow people who have a path through, and state their insights with confident instruction. In this section, you’ll craft your unique model and begin writing your unique Thought Leadership to stand out online, feel excited about your marketing and build a community of loyal followers who…want to buy, or at the very least support you and help you spread the word.

Move through the blocks

Truth be told, you’re self-sabotaging. There are things you know you need to change, and things you don’t know you need to change. Let’s find them, list them and make a behavioural plan you can follow. You cannot find blocks, ignore them and hope they won’t get in the way. They’re in the way right now. This is about looking at yourself, finding the stories and doing the work to shift ’em. Oh, and I’ll help you too 😉