Most entrepreneurs don’t have a marketing plan, as in they couldn't give me a paragraph outlining how they plan to reach new people, how they plan to build a brand in the eyes of those new people, and how they plan to make sales with...
Business can be awful! Let's be honest. Some days, it feels like it’s never going to work; like you're never going to make it. You're going to want to quit. You’ll get tired of waiting for the 'lucky break'. You'll wonder if you should have...
In Part 1, I shared the biggest lesson I learned from Seth Godin’s This is Marketing: that marketing is service - the slow act of earning trust through consistency, generosity, and empathy. 👉 Forget hooks, funnels, and gimmicks. 👉 Forget trying to trick people into giving you...
If you were to ask me how to make more sales in your business I'd say: stop trying to cheat the process and just market better. Marketing is the simple act of adding value to someone's life before you ask them for anything in return. Examples...
In this episode, I sit down for a raw and honest conversation about the real journey behind building a business. From the outside, it’s easy to assume everything’s sorted - the talks, the brand, the energy - but the truth is, the road here has...
What does it really take to run an online business, and can you survive the entrepreneur's test? In this episode, I break down the three things you MUST have if you’re serious about making it as an online entrepreneur. We're cutting right through the social media...
"In 18 months, you won't know if that image, video or news clip is real or AI so be smart: start finding ways to show your clients just how real you are, and you'll win more business" If you want to stand out, make sales, and...
Most people are still writing SEO optimised content for Google… but the way we search is changing. Five key take aways for ranking in ChatGPT: ➔ AI responds to real prompts, rather than vague keywords and search terms. Think about full questions your clients would be asking...
I wish I could convey this one thing about marketing. MARKETING = IMPACT MARKETING = IMPACT MARKETING = IMPACT Posting isn't marketing if it doesn't open someone's thinking, influence a new behaviour, or challenge an old behaviour. Marketing is marketing when it has an impact on someone's life, and...
I felt sick the day after I offered Chris, my new videographer, a role. You might be surprised to read this today and worried that Chris might find out. Don’t worry - he knows! I told him and we filmed a video about it. The feelings surprised...