42-page guide for purpose driven entrepreneurs who want to be paid to serve!
Updated for August 2024
Online ads and marketing has made a lot of entrepreneurs believe that instant sales success is their right instead of telling them the truth: winning customers and making sales online is a highly nuanced skill that you must build,.
Just like a coach, ‘hack sheet’ or new approach can’t replace the hours in a pianist might commit to become successful, a coach, ‘hack sheet’ or new approach cannot replace the hours you put into to launching offers, testing content, building funnels. You’ve got to get them hours in to learn what works for you and get good.
However, just like piano, sales and marketing is a skill you can learn and a good coach, ‘hack sheet’ or new approach can show you where to focus your time to maximise your return.
That’s what I do with my clients, and what I want to do with you in this guide. I want to show you what it honestly takes to make sales online, how to develop this highly nuanced skill in sales and marketing and where to focus your efforts so that you can make sales in your online business or rather: so that you can get paid to be of service in the world.
Put it this way: If you want to make sales, you need an audience of people who are looking to you as a mentor, eagerly awaiting an offer that is just right for them. There is a skill to this – to building that audience, to building that credibility, to crafting that offer, to positioning it in just the right way, and I’m going to walk you through it in this guide.
About the guide:
New for August 2024:</p> <p>“Don’t quit until you’ve tried this!” All new honest and inspiring introduction with clear direction for todays' more competitive market and five bold ideas to pivot your sales approach in this new market landscape. (I'm using all five!)
Teaching you the core skills:</p> <p>As an ex-agency owner (half a million) I'm going to teach you the fundamentals in business, positioning, sales and marketing that a lot of new trainers are forgetting to teach. This is when the lightbulb normally goes off for good-people. When you know, you know!
For good-hearted people:</p> <p>With a huge focus on adding value, building credibility and getting paid for being of service, this PDF has been written specifically for good-hearted people who want an honest way to sell online.
Step-by-Step Clarity:</p> <p>Get clear, actionable steps on what you need to do right now to start making sales in your online business.
Sales vs. Marketing:</p> <p>Finally understand the critical difference between sales and marketing activities, and discover what you’ve been avoiding.
The 5 Key Questions:</p> <p>Every entrepreneur must answer these detailed questions to unlock their sales potential. Honestly, do not pay a coach until you've at least attempted to answer these questions on your own. You will save so much money and be able to use coaching time so much better!
Tailorable to YOU:</p> <p>There are so many strategies that work, but there is an underlying approach that has been taught and has been working for a decade now! You'll learnt this approach but crucially, we'll focus on how to make this strategy work for your unique style, preferences, and edge. No need to sell your soul to make sales.
Motivational Boost:</p> <p>There is something about the truth that finally lets you breathe! In this guide, I am so honest and clear - it really helps you to lean back into marketing, sales and success (for you and your clients).
Before you quit, try this:
It’s August 2024 and there is a very strong narrative online that sales are down, online course sales are down, it’s harder to sell than ever!
This might be true for a lot of people but it CANNOT be true for you, because your livelihood depends on it AND people need the magic you have.
So be very very mindful of the market messaging right now! Because if you’re already doubting yourself and if your sales have been slow, it will be so easy to buy into this narrative because it gives you an out.
I don’t want to give you that out. I want to challenge you to lean into sales and marketing properly, to turning up with more nuanced, tailored messaging and offers for your clients, to adapt. There’s always a way around, over or through any difficult situation and I’m going to give you a model for this in the PDF and get you back out there making sales.
Hello! I’m Lisa
I’m a UK based online business, sales and marketing coach. I am honestly obsessed with marketing, sales and teaching heart-led entrepreneurs and business owners how to manage their mindset for success, how to increase sales and how to develop their unique thought leadership to build successful businesses online.
I’m no rookie. I’ve built three six figure businesses, and billed over seven figures in personal sales across digital marketing, recruitment and online education. I’ve grown through recessions, pandemics and lord only knows what else to develop these ideas and principles. They’re not from books and courses I’ve been on, but from years and years of learning how to invent offers, position value, show my own credibility and sell.
I’ve also completed over 1000 hours of coaching with start up entrepreneurs, six and seven figure business owners and eight figure corporations, and have delivered training for NatWest and The Guardian.
I’ve been busy!
Download ‘Paid to Serve’ for instant access
It’s time to learn how to market and sell well, and turn on sales in your online business.