Get intentional about your sales efforts, recognise the priority work required to successfully turn on sales in your business and immediately apply the value-based selling approach – perfect for good hearted people.

Learning outcomes:

1. Making Sales: Recognise the priority work required to successfully turn on sales in your business.
2. Differentiate Sales and Marketing: Understand the fundamental differences between sales and marketing, how they complement each other, and which ones you’ve been focused on!
3. Apply Value-Based Selling: Utilise a key question to consistently add value in your sales approach and product offerings.
4. Get Intentional About Your Plan: Reflect on your personal goals, evaluate your true feelings about their attainability and immediately bring the right actions into focus.
5. Identify Necessary Shifts: Begin to recognise the changes needed in your mindset and approach to achieve your dreams without any further delay.

Set meaningful financial goals on three key levels, face your financial reality with no fear and calculate the net income from your sales to get real clarity on what you can (and want to) earn in your online sales model.

Learning outcomes:

1. Set Meaningful Financial Goals: Identify and set the three key financial goals, on three life changing levels, to really change your life today and tomorrow.
2. Face Financial Realities: Take an honest look at your current financial situation, get clear on what comes in and out and feel empowered to make positive changes you can feel.
3. Break Down Financial Goals: Look at your pricing and sales figures to get crystal clarity on what sales are required to hit your goals.
4. Calculate Net Income: Understand what your actual take-home pay will be after taxes and expenses.

Understand the three levels of scale ALL businesses must pass through and lean deeply and fully into your stage of growth, find the key project that will change the game for you in your business and figure out what you have the real credibility to sell in abundance right now.

Learning outcomes:

1. Understand Business Growth Stages: Identify the three levels all businesses go through on their journey to turning on sales and then scaling.
2. Focus on Key Projects: Zero in on the key projects that will significantly improve your sales results, and don’t get distracted.
3. Prioritise Effectively: Organise your overwhelming task list to focus on what truly matters, and put it into a plan you can actually execute.
4. Track Key Metrics: Use three essential metrics to honestly measure your success.
5. Leverage Credibility: Determine what you have the credibility to sell right now to boost your business.

Learn how marketing funnels work, build out the key components of your new (or next) funnel and generate a creative new lead magnet to instantly reinvigorate interest in your offers.

Learning outcomes:

1. Understand Funnel Marketing: Learn how funnel marketing works and why it’s effective.
2. Identify Key Funnel Elements: Explore the four key elements of a funnel and start making decisions about what to build in your marketing funnel (even if you’re not quite ready yet, you can build ‘assets’ for the future).
3. Generate Creative Lead Magnets: Discover fun and creative ideas for lead magnets and opt-ins, and generate your own unique ideas as the content unfolds.
4. Automate Leads with Manychat: Get introduced to using Manychat on Instagram for automated lead generation and consider how this automation could be applied in other ways.
5. Craft Effective Funnel Emails: Understand the four sets of emails you need to send to people in a funnel.

Identify exactly what your customers will buy from you and learn how to package it up, position it and market it to make sales online. We also look at promises and programme delivery in this lecture.

Learning outcomes:

1. Identify Sellable Products: Understand exactly what products or services you have that customers will (actually) buy.
2. Position Your Promise: Craft your value proposition in a way that resonates with your ideal customer.
3. Recognise Your Unique Value: Identify your unique skills and qualities that directly contribute to the value you offer.
4. Detail Your Ideal Customer: Define your ideal customer with a high level of detail and clarity.
5. Leverage Your Credibility: Learn how to effectively position your credibility to increase sales.
6. Understand Customer Journeys: Find where your customers are in their journey of transformation to better communicate with them in your marketing.
7. Ensure Your Product Delivers: Understand the three essential components all products must have to deliver results.

Truly understand the concept of credibility, recognise what you have the credibility to sell now and learn the five key ways to build credibility to sell bigger and bolder products next!

Learning outcomes:

1. Understand the Concept of Credibility: Define what credibility means for your clients and learn five key strategies for establishing credibility in your market.
2. Differentiate Between Current and Future Credibility: There are things you have the credibility to sell now and things you will need to build the credibility to sell later. Let’s identify both and learn into selling vs. building credibility in advance.
3. Define Core Content Topics: Complete a framework for identifying and defining your core content topics (or ‘buckets’) to help you establish your credibility and attract your ideal customer.
4. Identify Your Niche and Craft Content Hooks: Finally nail your niche and create compelling content hooks that resonate and draw in with your target audience.
5. Plan and Execute Your Content Strategy: Learn how to decide what content to post, where to post it, and how to get started, including considerations for short-form versus long-form content.

Get gritty and explore three key ways to get cashflow moving in your business by making gritty sales today. You’ll also learn 9 ‘attraction events’ you can use to reinvigorate your marketing efforts and generate new business.

Learning outcomes:

1. Differentiate Between Immediate and Strategic Sales: Understand the distinction between “gritty” sales opportunities that can be pursued immediately and more strategic sales that require longer-term planning in an online business context.
2. Identify Short-Term and Long-Term Sales Opportunities: Get creative and identify short-term solutions you can sell right now, vs. opportunities that will require more time and strategic effort to develop.
3. Explore Attraction Events: Dive into the world of ‘Attraction Events’ and discover eight innovative ideas for generating immediate interest and making sales in your business quickly.

Move from selling every day and month, to building a more strategic business with a funnel based model: a business that can truly scale without you being present in the day to day delivery of the programmes you sell.

Learning outcomes:

1. Understanding what Matters in a Strategic Business: Learn where to concentrate your efforts to effectively build and grow your strategic online business.
2. Understand the Role of Delivery in a Strategic Business: Recognise how delivery mechanisms are a central component in developing and maintaining a successful strategic business model.
3. Plan a Scalable Online Business: Develop a comprehensive plan for your online business, including your transformation containers, your sales funnel, and crafting your customer messaging at scale.
4. Differentiate Between Attraction and Chasing in Business Models: Understand the difference between attracting business through strategic methods and chasing business through gritty approaches, and how each impacts your growth.
5. Manage and Prioritise Activities for Progress: Learn how to break down business activities into manageable tasks to see significant progress and growth within the next 12 months.

Dive deep into the five mindset laws that will change your life and transform the result you’re able to hold. We’re going to run through each one in this final video and focus your efforts on the work needed to shifts those blocks and let yourself win.

Learning outcomes:

1. Identify Key Shifts for Achieving Your Dream Life: Understand the five crucial shifts needed to realise and live out your dream life now.
2. Pinpoint Barriers to Success: Determine the specific reasons preventing you from achieving results, recognising that these barriers typically fall into one of three categories.
3. Uncover and Address Personal Blocks: Learn how to identify and overcome the underlying blocks or stories that have been hindering your progress.
4. Develop Essential Skills for Sustained Success: Hone in on the key action required to build the skills necessary for maintaining and holding onto your results.
5. Increase Your Capacity for Handling Uncertainty: Learn strategies to enhance your ability to manage and thrive in the face of uncertainty (which is a prerequisite of growth!).
6. Embrace Discomfort and Achieve New Results: Understand the true nature of achieving new results and come to terms with the associated discomfort and challenges.
7. Break Down Your Vision into Manageable Goals: Learn how to break down your vision into a five-year plan, a one-year goal, and a 90-day sprint to facilitate real and actionable change in your life and business.