Get full access on Monday 8th January. Weekly live calls will be Wednesdays 12pm.
Straight Line Through is an online business school, group coaching programme and live support programme helping you to launch and scale to six figures. When you enrol, you get access for 24 months to give you the time needed to learn and develop the following skills and traits.
You can pay in full, or pay over three instalments. You’re protected by a 7-day money back guarantee.
My goal is for you to email me saying “Lisa, that worked. You’re the first coach who told me the truth and actually supported me as I got to my six figure year online”.
You’ll explore the options you’ve been playing with, make key decisions in your business (e.g. on targets, audience, messaging), tap into your unique edge to help you show up in alignment (and with a little bit of magic!), and build a set of behaviours to bank on to get this done. We can’t go anywhere without knowing what you want, how you want to do it, and what you’ll need to tackle on that journey. Let’s start there.
Learn how to build a truly compelling offer your customers actually want to buy. Most people don’t really know what their customers crave, or how to position their offer to speak to those desires. The truth is: When you know how to build an incredible offer, you’ll find you don’t have to sell it at all, and you have to market it a lot less. Why? Because people want to buy it. They will ask you if they can buy it. For the right person, this SLT offer is gold dust and a very easy YES.
Marketing is a proper SKILL that takes many people years to master without guidance. I’m talking about the message, the positioning, the price and the customer, but I’m also talking about Thought Leadership, showing up consistently, feeling motivated to promote your offers. In this part of the programme, we will finalise your central business message, identify your secondary content messages, find the killer HOOK for your offers (like ‘Straight Line Through’, DARETOGROW, ‘First Sh!t Version’) and plan your marketing funnel (with sales pages and lead magnets). You’ll also create a brand-building and sales-pipeline marketing strategy you’ll be excited to follow.
Selling is a proper SKILL. How to build rapport, how to make the ask, how to overcome objections…honestly? I don’t sell like that. I go on the basis of value, and ensuring the product is the right match for the client. That being said, there is a specific process you want to guide clients through to help them make the right decision. My close rate is close to 100%. If someone gets on a call with me, they will likely buy, IF it’s a good fit and the right time. I am going to teach this process to you, and give you a script to guide you. And remember, this will be so much easier because you’ll now have an offer people want, and marketing that works. It all gets easier from here.
We follow people who have a path through, and state their insights with confident instruction. In this section, you’ll craft your unique model and begin writing your unique Thought Leadership to stand out online, feel excited about your marketing and build a community of loyal followers who…want to buy, or at the very least support you and help you spread the word.
Truth be told, you’re self-sabotaging. There are things you know you need to change, and things you don’t know you need to change. Let’s find them, list them and make a behavioural plan you can follow. You cannot find blocks, ignore them and hope they won’t get in the way. They’re in the way right now. This is about looking at yourself, finding the stories and doing the work to shift ’em. Oh, and I’ll help you too 😉
First things first, you need the core training…
When you join, you’ll be granted access to a brand new, bang up to date online course that takes you through how to craft your six figure offer, how to build your six figure funnel and how to build your six figure mindset. I will teach you how to sell, how to market, and how to scale your business to £100,000 years. You can download the full module outline below.
Now, let’s put it into action
As you craft your offer, build your sales page and develop your marketing messages, bring them to the weekly live calls. I will review them with you right there and then, and help you take things to the next level.
And to top it all off…
Watch the post! I’ve spent years crafting a specially-made printed workbook. It includes write ups all of the core units, spaces to capture your thinking and checklists and trackers to tick off progress as you go.
There are two types of people who join Straight Line Through:
If you’re new to business and online business but feel determined to make a living doing what you love, this course is for you. You will learn:
How to craft and launch your offer for the first time, then how to turn this into a more automated launch. I will tell you the truth and get you focused on what matters. How to market and sell online in a way that feels honest, aligned and authentic. I will show you how to make money. How to manage all the piece of business, including the cashflow, customer delivery and marketing.
If you already have an online business, and have made your first £5,000, £10,000 or even £30,000, we will focus on: How to turn your offer into a more scalable product, or charge higher fees for the work you do. This is about getting more time back to put into creative, brand and business growth work. How to build a fully automated marketing funnel to generate new leads and enquiries whilst you’re busy delivering for clients (or working on another project). How to build a brand as a Thought Leadership in your space, ready for your new book, podcast or talk!
Lisa Bean is a UK based online business coach for coaches looking to scale to multiple six figures, leveraging their unique Thought Leadership. With seven figures in personal sales from three multiple six figure businesses, Lisa talks effortlessly about the truth of what it takes to succeed in business and in life.