21 Sep Marketing Masterclass: Sales for Purpose Driven Entrepreneurs

Posted at 20:41h in Business, How to sell, Marketing, Online marketing, Podcast, Video by

In Part 1, I shared the biggest lesson I learned from Seth Godin’s This is Marketing: that marketing is service – the slow act of earning trust through consistency, generosity, and empathy.

👉 Forget hooks, funnels, and gimmicks.
👉 Forget trying to trick people into giving you their time or money.
👉 The only way to build an audience who trusts you and buys from you is to lead with value upfront.

In this video (Part 2), I’ll show you exactly how to apply that principle in practice.

I’ll walk you through the six biggest tools we use in online marketing – content, webinars, PDFs, ads, discovery calls, and sales pages – and show you the difference between the “gimmick version” and the authentic, service-led version that builds a loyal audience and effortless sales.

If you’ve ever wondered why your content, webinars, or ads aren’t converting, this practical masterclass will show you how to flip the script.

Timestamps:

00:00 – Intro: the practical masterclass
00:24 – The six big marketing tools we use
01:01 – The gimmick vs. service-led approach to making sales
02:14 – Content: tell the truth, not fluff
04:04 – Where to put your content (and why natively)
06:20 – Webinars: why the story-first template fails
09:00 – PDFs: why honesty beats generic content
10:29 – Ads: stop leading with freebies, start leading with value
13:24 – Discovery calls: don’t sell, coach
16:34 – Sales pages: the fatal flaw most people make
21:06 – Wrap-up and next steps

Key Takeaways: 

Every marketing tool has two versions: the gimmick and the service-led. Choose service.

Content works when it’s honest, practical, and easy to consume.

Webinars convert when you teach first and sell second.

Ads perform best when you pay to share your most valuable content, not just a freebie.

The true “sell” happens when you explain your methodology — not just the features.

📌 Missed Part 1? Watch it here: Don’t Cheat, Just Market
📌 Learn with me: Explore my programs and micro-masterclasses.

✨ If you’re ready to build an audience who actually loves you – and a business that lasts — hit Subscribe, turn on the bell, and don’t miss future episodes.

#marketing #marketingstrategy #authenticmarketing #purposedriven