02 Dec The 3 AI Tools That Will Actually Grow Your Business (Most People Use Them Wrong!)

Posted at 19:01h in BLOG by

Everyone is talking about AI right now — but most business owners are using it all wrong. In this episode, I break down the three AI tools that have had the biggest practical impact on growing my businesses. From generating publish-ready content in minutes to multiplying your visibility across platforms, these tools will save you time, boost engagement, and help you make more money.

Watch the YouTube Episode:

Listen to the Podcast Version:

Why Most People Are Using AI Wrong

Let’s be honest: everyone jumps on ChatGPT thinking it’s a therapist or a magic wand for figuring out their customer avatar. Sure, it can help, but that’s not the real power. ChatGPT is a repurposing and idea machine — but it only works if you know how to feed it properly.

This is the first game-changing insight: the quality of your prompt determines the quality of your output.

A Real Example from the Field

Recently, I was with a client running an amazing event. As I left, I opened ChatGPT on my phone, voice-noted into the app, and asked it to write a news story about what had just happened. Most people would say:

“Write a news story about this event.”

The problem? That’s too vague — the story it gives you will be generic and flat. Instead, I gave ChatGPT specific instructions:

“I was just at this event. The vibe was this. The main point I want to make is this. Leave space for three customer quotes. Highlight these three key elements.”

The result? A high-quality, ready-to-publish draft that I emailed to the client, who edited and posted it to their website the same day.

Key takeaway: the more detail you give, the better the AI performs. The same principle works for blog posts, video scripts, and YouTube show notes.

How I Use AI in My Business

1. ChatGPT as a Thinking Machine

It’s not enough to just ask ChatGPT for “video ideas” or “blog titles.” You need to frame it as an expert and give precise instructions.

For example, my video editor Chris says:

“ChatGPT, you are now a YouTube expert. Give me ten brilliant ideas for titles that hook viewers, are concise, and follow our keywords and themes.”

This produces results that are engaging, actionable, and aligned with our business strategy.

When it comes to show notes, I always prompt ChatGPT to:

  • Keep my original language

  • Avoid generic phrases like “change your life”

  • Include real narrative and at least one key point that provides value even if someone doesn’t watch the video

2. Opus Clips – Turning One Video into Many

If you’ve recorded a webinar or YouTube video, don’t stop at the original upload. Opus Clips can:

  • Take one long video and generate 10–20 short clips

  • Rank clips by impact

  • Add captions, adjust fonts, and customize endings

This allows you to repurpose content efficiently, drive traffic, and expand your reach across social media — all in minutes.

3. Adobe Podcast Enhancer – Clean Audio is Non-Negotiable

People will forgive shaky video. They will not forgive bad audio. I run all my podcast and video audio through Adobe Podcast Enhancer to make it crisp and professional. It’s a simple step that instantly elevates your brand perception.

Bonus Pro Tip: Photo-to-Video Generator

This little-known tool lets you upload a single photo and turn it into a short video clip. You can create promotional visuals, sneak previews, or content for something upcoming — ethically, of course!

Key Highlight

The quality of your prompt determines the quality of your output.

“I was just at this event. The vibe was this. The main point I want to make is this. Leave space for three customer quotes. Highlight these three key elements.”

Using this approach, you turn AI into a real revenue-driving tool, not just a productivity gimmick.

Final Thoughts

AI is an incredible opportunity, but most business owners don’t use it to its full potential. By:

  • Crafting precise prompts

  • Repurposing content efficiently with Opus Clips

  • Prioritizing professional audio quality

…you can create more, reach further, and build your authority faster than most competitors.

Which AI tool are you going to try first? And what software have you found indispensable? Comment below — I’d love to hear!