18 May Why I prioritise long-form content over reels (and push clients to do the same)
Why Reels Alone Won’t Build Your Business (And What to Do Instead): In this video, I’m showing you a genius approach I use to create rich, original content that helps to win outstanding new clients in my business. If you're an entrepreneur tired of fluff content that...
15 Oct Marketing Strategy 2025: A Person of Substance
"We don't want your sales page promise, we want to follow a true 'person of substance.'" Is it fair to say the illusion of social media is over in the sense that we don't want another well-hooked promise...
08 Nov Mastering Rich Original Thought Leadership Content
When I think about thought leadership, what comes to my mind is this: a thought leader is someone worth following. And why is that someone worth following? Because they are full of deep insights, wisdom, experience, life lived and most of all, they have practiced sharing...
29 Nov #002 Creating something worth sharing
Yesterday, I recorded the start of a new podcast ten times. I am not exaggerating or rounding up for smartness. I even paused after six attempts, had a tea break and tried again. I was committed to producing a podcast episode. The theme I'd selected was...