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    • Group Coaching & Training Programme Straight Line Through £1992
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marketing 2025 be a person of substance

15 Oct Marketing Strategy 2025: A Person of Substance

Posted at 06:12h in Business, How to sell, Marketing, Online marketing, Podcast, Thought Leadership, Video by admin

"We don't want your sales page promise, we want to follow a true 'person of substance.'" Is it fair to say the illusion of social media is over in the sense that we don't want another well-hooked promise...

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ORIGINAL THOUGHT LEADERSHIP CONTENT

08 Nov Mastering Rich Original Thought Leadership Content

Posted at 06:34h in Business, Thought Leadership, Write a book by admin

When I think about thought leadership, what comes to my mind is this: a thought leader is someone worth following. And why is that someone worth following? Because they are full of deep insights, wisdom, experience, life lived and most of all, they have practiced sharing...

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Be useful in content creation

29 Nov #002 Creating something worth sharing

Posted at 06:32h in Creativity, Marketing, Podcast, Thought Leadership by admin

Yesterday, I recorded the start of a new podcast ten times. I am not exaggerating or rounding up for smartness. I even paused after six attempts, had a tea break and tried again. I was committed to producing a podcast episode. The theme I'd selected was...

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