06 Oct Write your Marketing Plan: The 3-Step Formula for Reach, Brand, and Sales

Posted at 06:10h in Business, Marketing, Online marketing, Podcast, Video by

Most entrepreneurs don’t have a marketing plan, as in they couldn’t give me a paragraph outlining how they plan to reach new people, how they plan to build a brand in the eyes of those new people, and how they plan to make sales with those new people.

Things like ‘post on Instagram’ are actions. They’re not a marketing strategy. This episode will address this.

In this video, I walk you through a 3-step marketing plan that helps you:

1️⃣ Reach new people consistently
2️⃣ Build a genuine brand that delivers value
3️⃣ Convert your audience into customers, without pushy sales tactics

By the end of this video, you’ll:

Have one clear paragraph that defines your marketing plan

Know exactly how to create momentum in your brand

Understand why your job as an entrepreneur is 90% marketing

Be ready to actually do it – not just plan it

If you’ve been working hard but still feel invisible online, this is your roadmap to being seen, valued, and bought from.

What You’ll Learn:

– Why marketing is your job now — not your product

– How to balance mass reach with micro-connection

– The real difference between creating and distributing content

– Why consistency beats perfection in brand building

– How to reach 10,000+ people without burning out

Download the Worksheet:

👉 Get the free Marketing Plan Template mentioned in the video:
🔗 https://lisa-bean.com/ontrack-worksheet/

Write down your marketing plan for Reach, Brand, and Sales — and prove to yourself that your business has a real strategy, not just an idea.

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Let’s Connect:

If you have questions or want feedback on your marketing plan, message me directly on Instagram → @lisabeanuk

Lisa Bean is a UK-based online business coach and mentor, teaching purpose-driven entrepreneurs how to build and scale their businesses (properly). Her videos focus on marketing, sales, and the mindset work needed to succeed.

Learn more about Lisa: https://lisa-bean.com/about/

Follow Lisa on Instagram: https://www.instagram.com/lisabeanuk/

Get started with 6 core lectures on ‘Marketing to Sell’: https://lisa-bean.com/online-marketing-course/

Join Lisa’s signature business programme – Straight Line Through: https://lisa-bean.com/online-business-course/