22 Oct You don’t have a sales problem. You have an ‘impact at scale’ problem
You’re not struggling with sales – you’re struggling to have an impact at a big enough scale to make sales.
In this week’s video, I’m breaking down what’s really going on when you’re not making enough money in your business — and how to fix it. This is not another “sales hack” video. It’s about learning to have a real impact on people, before they ever pay you. That’s marketing!
If people can feel the impact you can have on them i.e if you’ve already helped them see themselves differently, think differently, or take new action, then you’ll won’t have to convince them to buy. They’ll already know there’s value in what you do and they’ll want to find out more.
In this episode we cover:
- The two real reasons you’re not making sales (and they’ve got nothing to do with your offer).
- Why impact at scale is the real metric you should be tracking — not just reach or clicks.
- What it actually means to “change someone’s life before they pay you.”
- How to build trust by delivering real transformation through your free content.
- The role of YouTube, Instagram, and events in scaling your impact.
- Why your marketing content must have soul — and how audiences instantly know when it doesn’t.
- How to collect real feedback (“data”) by testing your ideas live — not hiding behind PDFs and webinars.
- The truth about YouTube growth: what I learned when my editor Chris showed me the data (spoiler: 60% of my views come from people who’ve never seen me before).
- Why repeating your key stories matters more than inventing new ones every week.
Quote moments from this episode:
“If you can change someone’s life before they pay you, you’ll never have to sell.”
“We can feel when content has no soul — that’s why AI-written posts fall flat.”
“Your hook isn’t something invent. It’s just the content people react best to.”
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Lisa Bean is a UK-based online business coach and mentor, teaching purpose-driven entrepreneurs how to build and scale their businesses (properly). Her videos focus on marketing, sales, and the mindset work needed to succeed.
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