18 May Why I prioritise long-form content over reels (and push clients to do the same)

Why Reels Alone Won’t Build Your Business (And What to Do Instead):

In this video, I’m showing you a genius approach I use to create rich, original content that helps to win outstanding new clients in my business.

If you’re an entrepreneur tired of fluff content that takes ages to make and doesn’t do anything, then really consider this approach.

In this video, we dive into:

• Why writing your content like an essay is the starting point for serious traction
• How one blurry video (with great audio) generated new clients
• My “Summer of Selling” experiment and what I did differently
• How to film a live talk, even at a free event, and turn it into evergreen content
• Why people who find you on Google or YouTube buy faster
• How to confidently ask permission to film without making it awkward
• The mindset shift to lean in when times get tough (instead of pulling back)
• The simple trick of filming a live and turning it into dozens of content assets

This isn’t about being perfect on camera. It’s about showing your work, owning your ideas, and making your content work for you.

Useful? Leave me a comment below: What’s ONE piece of rich content you’ll commit to making this month?

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🔗 Mentioned tools & ideas:

Google Docs for essays and guides

Opus Clip for repurposing video content

The “Straight Line Through” model from Lisa Bean – https://lisa-bean.com/business/one-metric-for-success/

Instagram Live + second camera strategy

🖥 Learn more at lisa-bean.com