15 Oct Marketing Strategy 2025: A Person of Substance

“We don’t want your sales page promise, we want to follow a true ‘person of substance.'”

Is it fair to say the illusion of social media is over in the sense that we don’t want another well-hooked promise…

we want insight,

we want inspiration,

we want connection?

More than any big sales page offer, testimonial proof or clever marketing hook, don’t we want to feel like we’re on the journey with someone we can trust, that we’re following someone who shares genuine insights that can help us move forward, like there’s somewhere we can go to get back on track when we feel lost or uninspired?
We don’t want the sales page promise, we want to follow a person of substance right? Someone we can trust. Someone who shares true insights from the journey and the market. Someone we can even lean on in tough times.

Being this person of substance is what I’m talking about in today’s episode, along with two other vital strategies for building community, audience and business in 2025. This is my approach to business and truth be told, it always has been.

Press play to:

• Hear an interesting and novel conversation about marketing in 2025
• Learn three key areas to focus your marketing efforts
• Make some key decisions about your updated marketing strategy
• Uncover a really interesting way to hold the room and win more work
• Go through my actual strategy for winning business for 2025

I know these videos aren’t quick and dirty. I want them to be more conversational and richer in insights. So plug me in whilst you’re walking the dog or driving to your next event and let’s have this chat.

Lisa