I wish I could convey this one thing about marketing. MARKETING = IMPACT MARKETING = IMPACT MARKETING = IMPACT Posting isn't marketing if it doesn't open someone's thinking, influence a new behaviour, or challenge an old behaviour. Marketing is marketing when it has an impact on someone's life, and...
I felt sick the day after I offered Chris, my new videographer, a role. You might be surprised to read this today and worried that Chris might find out. Don’t worry - he knows! I told him and we filmed a video about it. The feelings surprised...
If you're working hard, trying to grow your business, but still feel stuck, this episode is for you. In today’s video, I’m sharing the three things I keep telling all my clients right now about what it truly takes to grow your business in a noisy, saturated...
If you hired a sales person and found out they were doing what you’re doing now to sell, how happy would you be?! For a lot of people, the true answer is NOT VERY. We’d want a sales person: Reaching out to new prospective buyers Pitching...
Instead of hiding everything behind an opt in and a paywall, what would happen if you just let people have it and focused more on helping more and more people to see it in the first place? - When you stop making people opt in for your...
"Who am I to do this?" is one of the most common forms of self-doubt we hear, often translated into: Who am I to do this? In today's episode we're going to get into the detail of this self-doubt and imposter syndrome, and look at very...
How to Get Your Coaching Business Off the Ground! Okay, in part 1 of today's episode, we're going to look at how to structure and price your coaching programme. In part 2, I'm going to give you a very specific strategy for getting your coaching...
Change is a physical act. Once you catch a glimpse of the person you want to become and the life you want to live, there are key steps you can take to expand that feeling, take meaningful action, and hold the intention until your new...
"We don't want your sales page promise, we want to follow a true 'person of substance.'" Is it fair to say the illusion of social media is over in the sense that we don't want another well-hooked promise...
Righteo, this is the exact sales + marketing approach I'm sharing with clients RIGHT NOW to help them turn on sales, build their brand and market their business PROPERLY in 2024, going into 2025. If you're in my world - a client, a future client, someone...