06 Sep Why More Views Won’t Grow Your Business | PRODUCED Ep 01

Posted at 18:05h in Business, Marketing, Media, Online marketing, Podcast, Produced, Video by

More views won’t grow your business. More content won’t either. So what will?

In the very first episode of PRODUCED, Lisa sits down with Chris (our media producer) and special guest Suzanne Alderson to unpack what it really takes to build trust, create content that matters, and turn a side project into a pillar of your business.

What makes someone come back? How do you build trust when everybody has a microphone? Do you need a clever format? And what’s the difference between simply making content and actually producing something people want to be part of? We get into all the details, bringing our unique insights from experience in radio, building communities, and building companies.

Content note: This episode includes a brief discussion of suicide and a parent’s experience supporting a child through a mental health crisis.

 

In this episode, you’ll hear:

  • Why 90% of podcasts don’t make it past 10 episodes (and how to be in the 10% that do)
  • How Suzanne grew a community from zero to 50,000 people without paid ads or a marketing team
  • The thumbnail debate: when Lisa and Chris clashed over clickbait vs brand integrity
  • What YouTube analytics revealed about Lisa’s audience (spoiler: it wasn’t what she thought)
  • The reality of overworking, burnout, and what business growth actually looks like behind the scenes
  • Why trust is harder to build now than ever, and the three ways you can earn it anyway
  • How to know when content should become a core pillar of your business, not a side thought
  • What podcasters can learn from radio (hint: it’s all about narrowcasting, not broadcasting)
  • Why Lisa built a full podcast studio instead of filming in her dining room
  • Chris’s journey from video editor to media producer, and what surprised him most about working in a fast growing business

 

This episode is for you if:

  • You’ve been making content but not seeing it translate into real business growth
  • You’re wondering whether to invest in production quality or just keep it scrappy
  • You want to understand the difference between views and trust, and why one matters way more than the other
    You’re thinking about starting a podcast but don’t know how to make it sustainable

 

Guest: Suzanne Alderson

  • Suzanne built a community of 50,000 parents navigating one of life’s hardest challenges.
  • Her book was published by Penguin in 2020, and she’s now launching a new podcast using AI voices to protect her guests’ identities while sharing raw, unfiltered stories.
  • She’s living proof that authenticity and consistency beat algorithm hacks every time.

This is PRODUCED. Welcome to the show.

 

Links and resources:

Suzanne Alderson on Instagram – https://www.linkedin.com/in/suzannealderson/

Daniel Priestley – entrepreneur, author and speaker: https://danielpriestley.com/

More from Lisa:

Lisa Bean – coaching, speaking, books + latest work: https://lisa-bean.com/

Connect on Instagram https://www.instagram.com/lisabeanuk/

Connect on LinkedIn https://www.linkedin.com/in/lisambean/?originalSubdomain=uk

Straight Line Through – Lisa’s two-year business growth programme: https://www.straightlinethrough.com/

First Sh!t Version – Lisa’s first book: https://lisa-bean.com/books/first-shit-version/

Am I Healing? – join the waiting list + be the first to read the first chapter when it’s released. https://lisa-bean.com/books/am-i-healing