20 Apr Not making sales in your online business? Try these five sales activities before you quit!
When a new client says to me: “Lisa, I’m just not making enough sales in my online business”, the first thing I ask is:
“Okay, how much time did you spend this month on pitching offers, speaking to customers, hosting webinars, telling people about your online course or membership or coaching programme?”
The answer is always “Erm, well…”.
Business is not a joke. It doesn’t have to be a punishment, but it’s not a joke. You can’t sit still, posting things on social media, and hope the sales will follow. They won’t. I know this is really direct but sometimes we need the reminder: Bold results come from bold action.
To sell in business you must create a process that educates your prospective clients on who you are, on what you do and on how your offer will give them what they truly desire.
This means:
1. Crafting an offer people want to buy.
2. Demonstrating that you can help your client get what they want faster or more easily or with less pain or effort, through your unique process or approach.
3. Turning up where customers are and pitching for their custom. This means running webinars, sharing PDFs, opening the doors, hopping on discovery calls, making it clear you have an amazing offer and highlighting the benefits with testimonials.
4. Continuing to show up for yourself and your future clients, continuing to learn and adapting the process to suit your style and your life.
Remember: Posting on social media is not selling. It’s a good thing; it will help you to build your brand and build trust, but you will only start making sales in a scalable way when you build a process that introduces you to new clients, adds value, educates them on how you can help and pitches an offer…regularly, in a scalable way. The more automated, the better! But this can be a manual process to begin with.
Press play for five key sales activities you can bring into focus today.
USEFUL LINKS:
I mentioned my 30 page business sales guide in the video – Stop Faffing, Start Scaling. Click here to learn more and download your free copy: https://daretogrow.co.uk/sixfigures/.
If you’d like to learn about my split freebie approach, for building an online marketing funnel, click here to watch the 45 minute webinar. In this energetic video, I show you the methodology I teach my clients, and offer some insights and words of wisdom to get you taking bigger action today: https://daretogrow.kartra.com/page/8mO26
Interested in working with me? Pre-Ex Business School is my 14 month online training and mentoring programme for purpose-driven entrepreneurs who are serious about learning how to build a business, how to sell ethically, and how to scale up using online marketing. Learn more here. https://daretogrow.kartra.com/page/Preex
Over and out!
#businesscoach #howtosell #onlinesales