08 Nov Expert Accountant: Everything I’ve Learnt From Looking Inside 1,000 Businesses

Posted at 16:20h in Business, Podcast, Produced, Video by

If you’ve ever wondered why you’re working harder than ever but barely breaking even, why your pricing feels wrong but you don’t know how to fix it, or why you’re scared to raise your prices even though you know you should, this episode is going to change the way you think about money in your business forever.

Lisa sits down with Vicky, an expert accountant who’s looked inside over 1,000 businesses and seen exactly what’s working, what’s not, and why 80% of business owners should be raising their prices right now.

Vicky specializes in the pet industry, but the lessons she shares apply to every entrepreneur, freelancer, coach, consultant and small business owner who’s ever felt like they’re bringing in good money but still struggling to pay the bills.

This conversation goes deep into what it really takes to price your services properly. You’ll hear why copying your competitors guarantees you’ll stay stuck. Why area doesn’t dictate price, even though everyone thinks it does. Why turning over £140K doesn’t mean you’re making money. And why you need to stop apologising when you tell clients your prices are going up.

Vicky shares the exact pricing model she uses with her clients, why most entrepreneurs are guessing instead of calculating, how your childhood shapes your money mindset, and what happened when she tried to launch an offer that nobody bought.

This isn’t about hustle culture or charging more just because you can. It’s about understanding your numbers, knowing your value, and building a business that actually pays you what you deserve.

In this episode, you’ll hear:

  • Why 80% of business owners should be raising their prices and how much room they actually have to increase
  • The three numbers every business owner must know and why most people can’t read their own accounts
  • Why someone can turn over £140K but still struggle to pay their bills and what’s actually happening there
  • The biggest myths about raising your prices and why area doesn’t dictate what you can charge
  • Why copying your competitors keeps you stuck in a race to the bottom
  • The secret to selling without being salesy and why value has to match price
  • How to actually price your services using Vicky’s pricing model that spells PRICE
  • How to tell customers you’re raising prices without apologising or over explaining
  • Why people will pay more for your services if you communicate the value properly
  • The difference between £100K revenue and profit and why turnover is vanity but profit is sanity
  • Is the £90K VAT threshold holding businesses back and why Vicky thinks it needs to be higher
  • How your childhood shapes your money mindset and why Vicky realised she was copying her mother’s scarcity beliefs
  • Why failure is essential in business and how Vicky’s Spanish retreat disaster led to her successful business conference
  • The three things every business owner should do, including getting an accountant, looking at your numbers every 90 days, and reviewing your pricing regularly
  • Why you need to stop overthinking and just take action because the worst that can happen is you learn something

This episode is for you if:

  • You’re working hard but barely breaking even
  • You’re scared to raise your prices because you think people won’t pay
  • You don’t know how to price your services properly
  • You’re copying what your competitors charge instead of calculating what you actually need
  • You want to understand your numbers so you can build a profitable business

This is Produced.

Find Vicky online – https://petaccountant.co.uk/

Come along to the business and marketing Pet Pro Expo conference on 17th October 2027! https://www.petproexpo.co.uk/