02 Nov You CAN Grow a Successful Business in a Difficult Economy
Don’t let the market pull you down. Don’t let average people tell you it can’t be done. Don’t let your fear dictate your actions. You CAN grow your business when the economy is struggling, and you know deep down this is true
With rising costs, increasing taxes and customers being more discerning with their money, yes – it’s easy to feel like everything is working against you. But a difficult economy does not mean your business can’t grow. In fact, it gives you the perfect playground to dig in, get hyper focused on what works, and be a lot more carefaul about where you invest your time and energy!
In easy economies, it all works. In tough economies, less things work and it takes a smart and courageous entrepreneur to say ‘this works, this doesn’t, here is my tough decision’, and then act on it!
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In this episode of PRODUCED, Lisa Bean shares what she’s learned about growing businesses in tough economies, from 17 years in business, navigating the financial crisis, COVID and everything in between.
This is part business strategy, part pep talk for entrepreneurs who feel like they’re working harder than ever but aren’t seeing the results they want.
Lisa breaks down three things you need to focus on to grow your business, even when the market feels tough:
• Why having one clear signature offer can make all the difference.
• How to build a marketing plan that actually brings in customers.
• Why marketing and selling are two very different things, and what it looks like to do both to an exceptional standard.
We also get into the importance of taking more action, action on (not just learning from) what isn’t working, overcoming the fear of selling and shifting your mindset from simply surviving to actively growing.
Because here’s the thing: people are still buying. Endless opportunities exist. And while you can’t control the economy, you can control how you work with it.
If you’ve been feeling frustrated, overwhelmed or unsure about your next move in business, this episode is for you.
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