If I Started Social Media From 0 Followers In 2026, I’d Do This

08 Sep If I Started Social Media From 0 Followers In 2026, I’d Do This

Posted at 14:09h in Business, Marketing, Online marketing, Podcast, Produced, Video by Hazel Spencer

If you were starting from zero today, what content would you actually create to grow your business?

In this episode, Lisa Bean breaks down the content strategy she would use if she were building an audience and business from scratch — from choosing what to create and setting up a simple home studio to turning long-form content into short-form social media that actually supports your business.

The biggest mistake? Starting with “What should I post?”

Instead, Lisa explains why your content strategy should begin with what you’re trying to sell, who your ideal customers are, the questions they’re already asking and the problems they need help solving. From there, you can create valuable long-form content, build genuine thought leadership and use social media to document and distribute your ideas — rather than posting simply for the sake of staying visible.

You’ll also discover why B2B and B2C content strategies shouldn’t look the same, when a podcast or YouTube channel makes sense, how to create content when you don’t have a big budget, and why businesses need to think differently about long-form video, short-form content and social media.

If you’re an entrepreneur, small business owner, coach, consultant or creator trying to grow your business with content in 2026, this is the blueprint Lisa would follow if she had to start all over again.

Subscribe for more conversations about entrepreneurship, content creation, marketing, personal branding and building a business that lasts.

08 Sep If I Started Social Media From 0 Followers In 2026, I’d Do This

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