07 Sep Don’t Post Random Content – A Social Media Strategy That Actually Works for 2027

Posted at 15:51h in Business, Marketing, Online marketing, Podcast, Produced, Video by

If you’re waking up thinking “what should I post today?” to grow your business, you’ve already lost.

In this episode, Lisa breaks down exactly what content you should actually be making if you want to grow your business, how to stop wasting time on social media content that doesn’t convert, and why the biggest mistake people make is creating content for the platform instead of for their customers.

She takes you behind the scenes of her own content journey, from filming her first ever video in a pink shirt and cufflinks, to driving to London at 3am because she couldn’t afford a hotel, to building a full production studio and launching this very show.

This isn’t a “post three times a day and hope for the best” strategy. This is about understanding the difference between being a passive contributor to social media and being a business owner who uses content strategically to build trust, call in customers, and make sales.

In this episode, you’ll hear:

  • Why waking up and asking “what should I post today?” means the social media companies have already won
  • The real reason your content isn’t converting (hint: it’s not about posting more)
  • How Lisa went from filming flat, low energy videos in an office to building a multi six figure online education businessThe night she came home at midnight, exhausted and broke, and filmed the video series that changed everything
  • Why short form content keeps you entertained but long form content builds your business
  • The shift from landscape to portrait content, and why “document, don’t create” was the best advice Lisa ever got
  • Why ‘how to’ content isn’t enough anymore, and what people are actually searching for when they consume your content
  • The exact content strategy Lisa would use if she were starting from scratch today
  • How to create bingeable content that leads to sales without feeling salesy or manipulative
  • The difference between B2B and B2C content strategy, and why you shouldn’t be making a show like this if you’re selling to corporations
  • When to build a personal brand, when to focus on showreels, and when to invest in long form content
  • How to differentiate free content from paid content so you don’t cannibalize your own sales

This episode is for you if:

  • You’re making content but it’s not translating into sales or growth
  • You feel guilty when you’re not posting and obliged to show up on social media every day
  • You’re wondering whether to invest in production quality or just keep filming on your phone in your living room
  • You want to understand the difference between being a content creator and being a business owner who creates content
  • You’re ready to stop creating noise and start creating direction in your market

 

More from Lisa:

Lisa Bean – coaching, speaking, books + latest work: https://lisa-bean.com/

Connect on Instagram https://www.instagram.com/lisabeanuk/

Connect on LinkedIn https://www.linkedin.com/in/lisambean/?originalSubdomain=uk

Straight Line Through – Lisa’s two-year business growth programme: https://www.straightlinethrough.com/

First Sh!t Version – Lisa’s first book: https://lisa-bean.com/books/first-shit-version/

Am I Healing? – join the waiting list + be the first to read the first chapter when it’s released. https://lisa-bean.com/books/am-i-healing